CUSTOMISED CRM & SALESFORCE

WHAT IS CRM:

Customer Relationship Management [CRM], is the methodological and systematic approach towards handling an organisations existing and potential customers. Modern CRM methods use data and analytics to help sales teams keep up with tasks and leaders to manage teams better, and make better decisions. All this resulting in better business relationships and ability to address the wants and needs of customer better, ultimately driving sales, profitability and growth.

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WHAT DOES CRM MANAGE:

CRM incorporates systems that compile and representations data from a range of different customer communication channels, such as: website, telephone, emails, marketing opt in's, social media and more. 

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WHAT DOES CRM ACHIEVE:

Using CRM an organisation learns more about its customers, target audiences, and their habits, and how to better cater to their needs, and handle communications, propose offers and provide support. CRM also enhances database assets for the organisation in a number of ways. In this manner CRM also optimises sales leads, and makes the management and organisation of the follow ups more fluent, to the organisations advantage.

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CRM is entirely focussed on creating a customer centric organisational culture, where the main purpose is to serve the customers needs efficiently and fruitfully to the customers benefit.

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INCORPORATING CRM INTO SALESFORCE:

Sales teams are maximised through well implemented CRM. Information is more readily available to customers in a variety of detailed levels to which the customer can better understand the value proposition and the elements being provided by any form of transaction or arrangement being delivered by the supply organisation.

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Sales teams have increased efficiency, and higher impact strike rate through better CRM models applied.

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Sales team members and leaders can login to their CRM, with a variety of access levels assigned, and carry out tasks, follow up on leads, track communications and be highly effective in closing and managing deals.

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WHY CUSTOMISED CRM?:

Customised CRM is better suited for an organisation with its own unique methods. The organisation is not restricted by any form of rigidity in the software provided by 3rd party generic CRM applications. Highly customisable CRM applications give more flexibility, durability and reach. Also allowing the field of operations to be highly tensile and durable to change and adapt quickly, thus keeping the organisation more competitive.

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In addition to salesforce automation, customised CRM makes any marketing that the organisation wishes to carry out more effective and responsive at the control of the leadership team in charge.

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Customised CRM also results in more fine tuned Analytical capabilities for the organisation. Leaders can make better decisions; engage in more flexible data mining, correlation assessments and pattern recognitions to mention a few benefits towards the analysis of customer data.

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BETTER COLLABORATION WITH CUSTOMISED CRM:

A customised CRM model can also allow for the incorporation of external partners, such as suppliers, agents, vendors, and distributors to share customer information, which can be assigned user access. Vital feedback from support tickets, sales patterns, projections and such key elements can be shared effectively and in real time. 

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THE FINANCIAL BENEFIT OF CUSTOMISED CRM:

An organisation having its own customised CRM, controls and owns all its data. Unlike 3rd party or generic CRM systems that belong to others, and also control the system data, thus own the data, a customised CRM system is totally proprietary to the business and then is considered as a whole "asset" of the business. 

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From a financial standpoint this has a significant impact on the "valuation multiples" an organisation may have in the determination of the net present value of that organisation at any given instance of time, in the now, and projected future. 

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GETTING STARTED WITH CUSTOMISED CRM:

CONTACT US to get steps underway to have your very own CRM system designed and implemented that works best for your organisation and multiples of growth for your organisation. Systems are owned by the client, operate through the clients very won cloud server setup for the client and can be changed and developed along the way, along with expert advise and industry researched provided to the client in the development, maintenance and growth of the system.